Maru Group

MAY 5, 2020

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. As any fan knows, sports represent more than competition. Cultural Context.

Sports 52

Sports Engagement Marketing Entertainment 52

CSM Magazine

JANUARY 16, 2023

There is no doubt that customer service is key to the success of sports betting apps in Kansas. Whether providing live betting odds or answering customer questions, sports betting apps need top-notch customer service to keep customers happy and coming back. What Makes Customer Service Crucial for Sports Betting Apps?

Sports 52

Sports Customer Service Technology Loyalty 52

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. This starts with a seamless approach to fan, customer, and team engagement that can manifest in many ways from on-site, touch-activated, multi-sensory, virtual experiences to off-site communities. We just have to make sure it’s for the better.

Sports 50

Sports Technology Engagement 2001 50

Optimove

OCTOBER 3, 2023

Player loyalty is the holy grail in iGaming, the secret sauce that guarantees the long-term success of iGaming operators. Optimove’s 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more.

2023 52

2023 Loyalty Insights Loyalty Programs 52

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. Strategic Investments in Customer Experience As we often say, CX is a team sport. And the results that go with them!)

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Optimove

NOVEMBER 29, 2022

So, it makes sense and is quite intuitive to assume that sports bettors worldwide will support their own country and bet on their own team at higher rates during the World Cup. Also known as the bandwagon approach, it comprises of bettors who aren’t 100% loyal (tribal) – but rather shift their loyalty. Build a marketing plan.

Sports 52

Sports 2018 Definition Culture 52

Beyond Philosophy

DECEMBER 14, 2017

Therefore, I was surprised as you are to learn the Customer Experience you provide does not create loyalty; it is the experience customers remember you provide that creates loyalty. Likewise, if the cleaners lost your sport coat, you would remember that, too. Moreover, it can help you build loyalty toward your brand.

Loyalty 151

Loyalty Sports Consulting Webinar 151

Thunderhead

NOVEMBER 6, 2019

The sports entertainment industry knows how to deliver great experiences. But fan loyalty is harder to earn, so we need to improve fan experiences to take ‘the thrill of the game’ well beyond the venue. The post Taking it home: Why sports teams must create standout experiences beyond the game appeared first on Thunderhead.

Sports 40

Sports Entertainment Loyalty Customer Engagement 40

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

2024 52

2024 Marketing Sports Multi-Channel 52

Optimove

FEBRUARY 1, 2024

” and “How can strategies be tweaked for the long tail of customers to engage them like VIPs?​” Inbar will also focus on those “likely to” engage and how to streamline and enhance customer journeys on a large scale to ensure optimal experiences.

2024 69

2024 Sports Download Events 69

Alida

AUGUST 24, 2016

How will you keep us engaged? We value companies that place emphasis on wellness perks, such as gym memberships, outdoor common spaces, nutritional snacks and team sports activities. Any hint of deceitfulness or inauthentic business practices, however, is a major loyalty killer. Millennials have a fantastic nose for BS.

Engagement 162

Engagement Culture Sports 2015 162

Optimove

JUNE 4, 2024

Learn how Opti-X, Optimove’s personalization platform, helps brands transform user data into personalized, engaging experiences and builds deeper consumer trust. This enhances the overall user experience, fosters customer loyalty, and makes users more inclined to share data with brands.

Download 52

Download Sports User Experience Consumers 52

NetBase

MAY 2, 2019

If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. Are your netnography tools up to par?

2019 71

2019 Engagement Entertainment Sports 71

BirdEye

APRIL 25, 2023

Do you want to reach out and engage with potential customers in your area? Loyalty incentives programs 15. Sponsor charities or local sports teams 19. Make it relevant and user-friendly with convenient ways for browsing so customers engage with it. Are you looking for ways to promote your business locally?

Seminar 98

Seminar Social Media Advertising Workshop 98

Think Customers

APRIL 1, 2019

Whether screaming from the rafters or cheering at their TV, fans are the lifeblood of any sport. That's why it's essential for brands to utilize audience's social media to create the ultimate digital engagement platform for sports teams.

Loyalty 40

Loyalty Sports Social Media Brands 40

Experience Investigators by 360Connext

APRIL 27, 2021

Consider what customer-centric brands are doing to earn customer loyalty. Cultivate an engaging company culture. Only 30% of the American workforce is properly engaged. Happy, comfortable, and engaged employees will go the extra mile to delight customers. . Customer experience is a long game and a team sport.

Customer Experience 291

Customer Experience Customer Journey Mapping Culture Customer Journey 291

NetBase

JANUARY 23, 2020

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Cleaning Up Online with Playful Engagement. Sports fans are a competitive lot. Many of them – we’re sure of it!

Consumers 67

Consumers Engagement Social Media Sports 67

Eptica

AUGUST 11, 2015

Date: Wednesday, August 12, 2015 The importance of emotion to customer engagement. Similarly, Steve Peters , a high profile sports psychiatrist and author of The Chimp Paradox , has identified the importance of managing emotional parts of the human ego to support performance in everyday life as well as sport.

Customer Engagement 88

Customer Engagement Engagement Social Media Sports 88

Experience Investigators by 360Connext

MARCH 5, 2015

They wore crowns, had expressions, and even sported jewelry! Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.

Customer Service 274

Customer Service Sports Social Media Communication 274

ClearAction

SEPTEMBER 22, 2022

Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters. Customer Success + Loyalty programs. Lost ROI on customer acquisition cost.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Beyond Philosophy

MAY 25, 2018

You might expect to be rewarded for this long-term loyalty. and asked them to remove sports from our subscription. But even without the sports, our bill was going to be £50 a month. Loyalty and trust are more than just a transaction. Revealing the Remarkable Secret to Building Customer Loyalty.

Magazine 133

Magazine Insurance Sports Travel 133

Beyond Philosophy

NOVEMBER 7, 2016

They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Employee Engagement: Your employees are people, and likely support the same team or local causes. Our 7th Imperative is: Realize that the only way to build customer loyalty is through customers’ memories.

Sports 167

Sports Rewards Programs Transportation Books 167

transcosmos Information Systems

AUGUST 17, 2017

A true omni-channel engagement experience extends beyond your brand’s universe. Here are the reasons you should offer an omni-channel engagement to improve customer experience. Improving your relationship with existing customers will increase their brand loyalty. It has the customer’s best interests at the center of it all.

Engagement 75

Engagement E Commerce Social Media Customer Experience 75

LiveChat

JULY 20, 2018

But what I think of is interaction , and the loyalty this can create. When you add this to the fact that 95 percent of B2B buyers consider content trustworthy when evaluating a brand, you can begin to see how important the content you create is to customer loyalty. Doing this successfully will have a dramatic impact on brand loyalty.

Loyalty 37

Loyalty Marketing Sports Apparel 37

Optimove

DECEMBER 13, 2022

So, let’s take what we know about past international sporting mega-events and apply it to the World Cup. These mega-events are also known to create enormous hype in the online gaming space, where sports bettors across the globe plan some of their biggest betting opportunities during the tournaments. We’ve seen it happen.

Sports 52

Sports Marketing 2020 2021 52

Alida

APRIL 19, 2017

Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. Athleisure companies like Nike, Adidas and Lululemon have recently opened concept stores that provide a more engaging brand experience for customers. How retailers are bucking the trend.

Retail 173

Retail E Commerce Sports Fashion 173

Kustomer

APRIL 25, 2022

By taking a holistic approach to the customer experience, brands can control the methods by which customers engage with your brand, rather than leaving it up to the chance of a customer contacting you after something has gone wrong. The cost of CX neglect. Getting CX Buy-in, Company Wide.

E Commerce 98

E Commerce E-support Net Promoter Score Sports 98

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. That’s where Oracle Cloud EPM comes into play, providing a level of agility stadium operators require to keep up with the dynamic nature of sports and entertainment events.

Entertainment 52

Entertainment Sports Financial Events 52

Customer Guru

MARCH 7, 2018

Jennifer Parnell currently serves as the Deputy General Manager – Customer Engagement at BookMyShow. From movies to events, plays and concerts to sports, BookMyShow brings all of this to its audience. She comes with 20 years of work experience, of which 15years have been in Customer Experience. About BookMyShow.

Customer Engagement 62

Customer Engagement Net Promoter Score Entertainment Engagement 62

ShepHyken

APRIL 24, 2023

When companies create a mindset of scarcity with products that customers enjoy (for example, limited edition sports or movie memorabilia), they show that they truly know their customers and how to engage with them. When done right, incorporating scarcity can help brands create loyalty, excitement, and bond with their customers.”

Customer Experience 62

Customer Experience Sports Customer Relationships Consumers 62

SurveySensum

DECEMBER 26, 2023

#CXQOTD Great Customer Service Can Create Opportunities to Upsell Sean B Hawkins echoes the sentiment, emphasizing that good service can lead to upselling opportunities and foster customer loyalty. A good product reduces the chances of customer outreach, but good service can garner loyalty and good experiences.

Customer Service 52

Customer Service Exceptional Customer Service Loyalty Demo 52

Think Customers

DECEMBER 31, 2014

As news outlets and blogs publish their lists of the good, bad, and ugly for everything from movies, songs, YouTube videos, celebrity couples, technologies, and sports moments, to tweets, Instagram posts, hacks, images, selfies, advertisements, and so on, I''m joining in with my lists of cheers and jeers in the customer experience world.

2014 103

2014 Customer Experience Sports Advertising 103

Kustomer

JUNE 7, 2023

The time has come for financial services organizations to move from a transactional mindset to an engaging mindset. A comprehensive CX playbook is designed to facilitate a streamlined customer journey, starting from initial discovery all the way through to retained customer loyalty. It’s important to remember that CX is a team sport.

Financial 98

Financial Banking Social Media Customer Satisfaction 98

Experience Investigators by 360Connext

DECEMBER 8, 2020

Are there leaders who aren’t engaged with the work around improving the customer experience who should be? When it comes to the worst complaints from customers, do other leaders understand how these issues impact customer loyalty, ratings or future purchases? Customer experience is a team sport.

Customer Experience 329

Customer Experience Net Promoter Score 2020 Leadership 329

CSM Magazine

JUNE 5, 2018

Boost Loyalty in Customers. The best way to seek out potential opportunities is to engage both employees and the community. Therefore, whether you decide to support a local sports organization or a host annual outreach program within your community, pick a cause that you truly believe in and encourage your customers to get involved.

Customer Engagement 40

Customer Engagement Engagement Sports 2016 40

One Millimeter Mindset

AUGUST 24, 2022

Right now, many of you parent, teach, or coach young people doing life events for the first time: learning to ride bicycles, play sports, attend kindergarten. After all, he was so athletically proficient in sports that this bike thing was bothering him – although he didn’t tell me. So, what will you do next?

Presentation 101

Presentation Sports Leadership Innovation 101

Optimove

APRIL 18, 2023

In the past, we demonstrated how Optimove’s Digital Experience platform, Opti-X , can help deliver personalized experiences in real-time to keep players engaged and excited during mega-sporting events, ultimately increasing revenue. Increased engagement, loyalty, and higher conversion rates. So, be bold and get going!

Sports 52

Sports Technology User Experience Events 52