Remove perspectives point-of-view building-an-always-on-marketing-model
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Establishing a customer-centric culture at your company

Thematic

You’ve already done all the research and user testing to ensure your product or service has market fit. Behavioral data provides limited perspective. Context from surveys and user interviews completely opens up your perspective, so you can make fully informed decisions. I advocate for immediate action in this space.

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Master competitive intelligence: unlock success & growth

BirdEye

While it may be a part of your marketing strategy, you might not be tapping into it as effectively as you can. Diving deep into competitor and market intelligence can reshape your approach. In this blog, you’ll learn how to leverage competitive intelligence effectively keeping you one step ahead in your market.

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From Build to Integration: The Essentials of a Successful VoC Program

CloudCherry

To succeed, you should understand the roadblocks many companies face, along with the essential building blocks for VoC success. Also, you should look to an industry-standard VoC maturity model as a guide, as well as chart milestones on your VoC path. Today, there is good news and bad news about VoC. Why is VoC so difficult?

Feedback 195
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The One Thing Billionaire Frank Slootman Got Wrong

Gainsight

I’ve always longed for an archnemesis. His former chief revenue officer, Dave Schneider, made a similar point on LinkedIn where he writes : “Do you have a massive customer success organization in your software business? Salespeople want to expand the deals they sold as they spent months building the initial relationship.

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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

When done well, both disciplines use touchpoint maps, observational studies, and scientific methods to identify friction points and opportunities. Companies that employ UX designers strive to build interfaces that are straightforward and easy to use. More often, they oversee operational issues or marketing, but not the whole enchilada.

Loyalty 52
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Empathy in Action Empathy in Action – Book Review, an Analyst’s Perspective

Natalie Petouhof

I’ve been reading an advance copy of Empathy in Action, and while I don’t write book reviews as a matter of course, I view this as a creative form of thought leadership about what customer service needs to look like in 2022. Original Article by Jon Arnold. Customer Experience Strategist at Genesys, respectively.

Books 52
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The Power of Lifecycle Management to Drive the Customer Experience With Danilo Pozo

Kustomer

Global Talent is Key to Entering Different Markets. Hiring the right talent is important for building deep connections with your customers because the more they relate to your brand and your agents, the more they feel understood. Taking the Journey with Your Customers. Expansion is totally possible with the right talent.