Why listening to customers matters in a recession
Thematic
DECEMBER 9, 2022
Think surveys, posts on social media, online reviews and chat logs. During the 2008 recession, Starbucks came under threat. This re-focus of strategy saved them as a brand and was an onramp to more CX innovation - which tripled their annual revenue in 2010. Let's look at Target during the 2008 recession.
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