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Retain Consumer Trust By Keeping Your Brand Promises

Second to None

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries.

Consumers 109
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Connecting Your Brand with the New Generation

Second to None

They avoid face-to-face interaction. Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. 1] That being said, you must allocate efforts towards creating a positive reputation of your brand online. Online Influence.

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Connecting Your Brand with the New Generation

Second to None

They avoid face-to-face interaction. Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. 1] That being said, you must allocate efforts towards creating a positive reputation of your brand online. Online Influence.

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How to Think Like a Service Brand and Take the Lead

CSM Magazine

Cierra Dobson, strategy director at design and technology agency, Rufus Leonard , explores how brands of all shapes and sizes can adopt the successful strategies of category-defining service brands to grow their market share and take the lead. The strength and resilience of service brands.

Brands 52
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5 Top Customer Service Articles of the Week 11-8-2021

ShepHyken

destinationCRM) In a provocative Harvard Business Review article, researchers from the Corporate Executive Board (CEB) argued in 2010 that companies should Stop Trying to Delight Your Customers, because “wowing” customers was a losing strategy. 7 Best Practices to Handle (and Ace) Customer Interactions by Aayushi Sanghavi. (G2)

Article 91
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Focus on Customer Service in 2010 (Finally?)

Customers Rock!

2010 may just be the year that companies start to focus on their customers and serving them well. Brands are using a focus on customers as a competitive differentiator in their advertisements. Every customer touch is another brand impression of the company. Those who are not will fall behind in 2010. This may be it.

2010 64
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NEW REPORT: 63% of UK Consumers Have Left a Brand Due to Poor Customer Service

Tricia Morris

is at its lowest level since 2010 , it has never been more important for U.K. brands and organizations to know as much as possible about consumers and their growing expectations for service across channels. brands are losing approximately £7.7 A newly-released 2015 U.K. Sixty-three percent (63%) of the 1,000 U.K.