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Revolutionizing AI in Customer-Led Marketing with OptiGenie 

Optimove

As marketers we need data at our fingertips to unlock customer insights, getting innovative ideas for engaging campaigns, and perfectly orchestrating communications to each customer. As your customers, marketing, and technology evolves, so too does Optimove’s AI. And then achieving all that at scale?

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Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Optimove

Born between 1997 and 2012 and raised alongside Internet technology since the very beginning of their lives – they hold in their hands (literally, ninety-eight percent own a smartphone) an estimated annual purchasing power of $143 billion. What does that mean when it comes to mobile marketing? Tip #1: Make it personal.

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QR Code Marketing for Mobile First Brands 

Optimove

million people in the US will be using QR codes by 2025 – not bad for a technology that’s had more than its fair share of naysayers! Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. How to use QR Codes across your marketing channels Suitably inspired? Pretty smart!

Brands 52
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These Nonprofit Technology Trends Are Changing the Fundraising Experience

Oracle

In 2018, shifting tax policies and a stock market setback combined to stanch the lifeblood of the vast majority of nonprofit organizations: Charity giving declined 1.7% Admittedly, limited budgets and restricted donations can hamstring a nonprofit on the technology front. With more than 1.5 With more than 1.5

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K.I.S.S (Keeping it Simple Stupid)

CloudCherry

Customer service should be simple right? In his discussion with CloudCherry’s James Gilbert, Matt shares insights from his co-authored book, “The Effortless Experience,” a title that pretty simply sums up what customers want. In this capacity, he has responsibility for product strategy, product management, and product marketing.

2013 244
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How Technology is Revolutionizing the Apparel Industry

Oracle

apparel industry market is the biggest in the world, according to Statista. With revenues of over $328 billion in 2017 and a projection of $390 billion in 2025, there are many ways technology can influence these numbers. Long gone are the days of having to go to a tailor to order custom garments created to perfectly fit your body.

Apparel 92
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The Evolving Role of BPOs in a Time of Uncertainty

CSM Magazine

Over the past 30 years, there’s been a significant evolution in client and customer needs and as we approach 2024, it is apparent to all industry leaders that our role as outsourcers has become one of a trusted partner to companies. According to our company’s “ CX Landscape 2022: Evolution or Revolution?

2012 59