Elevating Personalization: Optimizing Journey Orchestration with Integrated Customer Data Platforms (CDPs) and Multichannel Marketing Hubs
Optimove
AUGUST 31, 2023
The lack of insights from these data sources is akin to a compass-less journey. Increased investments are earmarked for 1) scaling personalization, 2) unifying customer data, 3) AI-based marketing automation, and 4) multi-channel orchestration. Loyalty platform 2. Mobile marketing platform, 3.
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