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CRM Predictions for 2017

CSM Magazine

The prediction business is a tricky business. For me, this challenge is compounded by the rapid pace of innovation in both the core Customer Relationship Management (CRM) space and the adjacent technologies that influence the core. The evolution of these areas has created a springboard effect in the trends for 2017.

2017 40
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Smarter Customer Experience Predictions for 2018

Oracle

SmarterCX.com’s Editor-in-Chief highlights a new customer experience predictions destination page, SmarterCX.com/Predictions. While it’s impossible to truly predict what’s going to happen in the next day, let alone the next year, we asked subject matter experts to try. Hint: they’re all about data.

2018 80
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Watch Out! We Are In Danger of Repeating the Same Mistakes We Did Last Year

Beyond Philosophy

I have seen it before with other influential business concepts, like Total Quality Management, Business Re-engineering, and Customer Relationship Management (CRM). It was the CRM wave that receded in the early 2000s to make way for CX in the first place. . For example, CRM was the word of the day back at the turn of this century.

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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

Enter 2017. This is especially true with customer relationship management (CRM), an area that businesses were smart to pay attention to 30 years ago in 1987—and can no longer afford to ignore in today’s competitive environment. Oh, and don’t forget the infamous rolodex, the original CRM. Consistency.

2006 98
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Presenting: A Treasure Chest of CRM Knowledge

Optimove

Can CRM be a strategic advantage? What are some gaming CRM strategies that work? How to build a smarter CRM strategy? What are some right CRM strategies and models when talking about subscription vs. transactional? How to calculate CRM Contribution? How to predict customer behavior? Which is true.

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The Carrot and The Stick – Recent Advertising Policy Changes by Google Are A Mixed Bag

Optimove

In 2017, I stood on stage at Optimove’s flagship customer event and forecasted that by 2027, all marketing would become relationship marketing. It is in this reality that relationship marketing will need to take the step forward predicted back in 2017 and be the central strategy for the complete consumer lifecycle.

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Customer Service Predictions for 2018

CSM Magazine

Here are some of the top customer service predictions for 2018, brought to you by Fara Haron is CEO of CRM Solutions, Arvato. Key Learnings from 2017. Fara Haron is CEO of CRM Solutions, Arvato North America and Philippines. Voice Recognition. Technology related to voice recognition will be most impactful in 2018.

2018 80