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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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And the Customers Tweeted Happily Ever After

Storyminers

Apple understands this, and its 30-second media ads ( [link] ) reflect Apple’s view of itself as a David up against Microsoft’s Goliath. At number 71 on the 2009 Fortune 500 list compared to Microsoft’s number 35, Apple is hardly a David, but its ads are entertaining because almost everyone wants to throw a virtual punch at Microsoft.

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Customer experience trends engraved in social media channels

Service Untitled

Interestingly enough, the social trends since 2008 have grown exponentially. In 2008, social media and customer service were not even on the radar; in 2009 it grew to 13%, and this year 40% of contact centers actively use social media in their customer service. photo credit: MoritzBarcelona.

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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

This includes working with big data, social media, brand-building, and marketing strategies. The book was originally published in 2003 and re-released in 2009, but it stays relevant today as well. David Scott also covers the role of social media and other modern tools in the success of companies.

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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

Pizza Hut managed to increase their sale by a whopping 61%, and Taco Bell increased by 40%. In contrast, McDonald’s sales decreased by 28%. During 2009’s recession, the tech giant didn’t stop advertising and continued innovating new products. Another great example of marketing amid a slowdown is Amazon.

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How To Find Business Opportunities in Recession

ThriveableBiz

Four types of customers There’s an excellent 2009 Harvard University study by Professor John Quelch and Research Associate Katherine E. In the age of digital marketing, you can use simple and inexpensive tools like social media to stay in touch with customers and grow your relationship with practical content.

2009 98
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How AI-based self-service can transform the customer experience

Eptica

hours per day online , up from just 3 hours in 2009. Done well, self-service not only boosts the customer experience but it also increases sales and efficiency. hours per day online , up from just 3 hours in 2009. That’s more time than is spent watching TV or in physical shops.