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How To Retain “Fickle” Forex Traders

Optimove

We want to make retention marketing a priority. Providing top-notch customer service is a must these days, to keep traders happy, engaged, and active, where traders have high expectations, low levels of patience and infinite options. 1 – Deliver personalized experiences. KYC” know your customers. So where to start?

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3 Things CROs Should Know During an Economic Downturn

Totango

What do you do if your job responsibilities include managing every revenue-generating function in your organization and driving predictable growth – and then the world is suddenly thrust into an unpredictable and unstable economic downturn? And Totango’s composable customer success platform provides all of this and much more.

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Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Optimove

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. And treating them like any other demographic isn’t going to cut it, either. What does that mean when it comes to mobile marketing?

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8 Key Stats to Prove Customer Experience Delivers ROI

Beyond Philosophy

James Carville, political commentator and media personality coined the phrase, “The economy, Stupid,” for Bill Clinton’s 1992 presidential campaign. Carville was talking to the team at the time to help them focus on the key messages for Clinton’s campaign. The slogan resurfaced in the 2008 campaign as “It’s the economy, stupid.”.

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Optimove ICE 2024: Highlights in Pictures

Optimove

See the difference control groups make in this guide Download Now Why it Matters: Lightning talks, interactive demos sparked iGaming marketers with how-to advice on winning player retention and optimization game plans for 2024 and beyond. If you missed the talks or demos, contact us so you don’t miss out.

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The Pros and Cons of AI in Marketing: An Analysis

SurveySparrow

Are you curious about the role of artificial intelligence (AI) in marketing? Wondering how it impacts businesses and if it’s the right choice for your marketing strategy? In this blog, we’ll delve into the pros and cons of AI in marketing, shedding light on its benefits and challenges. What is AI Marketing?

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Carpe Data: Why Real-Time is the Only Way Forward

Optimove

For iGaming operators, that is the way to deliver a real-time personalized experience that players love, ultimately elevating engagement and boosting conversions. When it comes to delivering the optimal player experience, data is everything. But as every marketer knows, you can’t grow a business on historical data alone.