Oracle

OCTOBER 12, 2020

When reviewing the submissions for the prestigious Upshot Award for Best Demonstrated ROI in Marketing , one thing is utterly clear — each finalist had to think outside the box and use a data-driven mindset to achieve success. In addition, they stored data in silos and had no way to segment contacts into marketable audiences.

ROI 52

ROI Marketing 2020 Sales 52

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media Healthcare Multi-Channel 57

Optimove

JUNE 15, 2023

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t? You’re a gaming operator.

Marketing 52

Marketing Return on Investment E-support Events 52

Totango

FEBRUARY 14, 2020

Customer success and marketing are typically two distinct teams that do not seem to be directly connected, but in fact, the more effectively the two collaborate, the more successful your customers—and your enterprise—will ultimately be. The Intersection of Customer Success and Marketing.

Customer Success 99

Customer Success Marketing Events Customers 99

BirdEye

NOVEMBER 16, 2023

In the competitive lawn care and landscaping industry, effective marketing is not a choice but an absolute necessity. The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. How to develop a lawn care marketing strategy?

Marketing 62

Marketing Social Media Advertising User Experience 62

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. To get to the bottom of the best ways to use and prove the ROI of Khoros Care, we sat down with Khoros product marketing expert and software engineer Josh Snider to get an expert opinion on the best and worst ways to use Khoros Care.

ROI 52

ROI Social Media Customer Care Brands 52

Gravy Analytics

AUGUST 12, 2019

Unlike traditional ad targeting, which relies on online behavior data, location-based advertising audiences are based on real-world event and location attendance, making them more accurate. Location data involves real-life actions, including when consumers visit commercial locations like retail stores or event venues. Location Data.

Advertising 60

Advertising ROI Events Consumers 60

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

2016 267

2016 Innovation Marketing Insights 267

BirdEye

APRIL 25, 2023

Connect with influencers 9. Referral marketing 10. Email marketing 11. Participate in local events 17. You can also use email marketing to distribute your newsletter and blog content to attract new readers. Connect with influencers Elevate your local business to a whole new level by connecting with influencers.

Seminar 98

Seminar Social Media Advertising Workshop 98

Gainsight

JUNE 27, 2023

Over two days, more than 50 Customer Success CxOs and SVPs from leading businesses like Hubspot, Mews, Software AG, Intercom, Alteryx, and Darktrace came together at Oakley Court in Windsor to share knowledge, foster connections, and explore the ever-evolving Customer Success landscape. Inflatable Stonehenge, anyone?!

ROI 52

ROI Events Return on Investment Touchpoint 52

Optimove

FEBRUARY 13, 2024

These magical tools help increase response rates, return on investment (ROI), customer engagement, loyalty, and retention. Opti-X delivers real-time, personalized content recommendations, creating genuine and deep connections with a brand’s customers. For instance, a cart/browse abandonment email.

Download 59

Download Return on Investment Loyalty ROI 59

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Will 4th of July marketing fizzle out this year? This means, once again, that brands will have to pivot their holiday marketing strategies to meet the ever-evolving needs of their consumers! Surveying the Social Mood.

Brands 95

Brands Marketing Travel 2019 95

BirdEye

APRIL 18, 2023

This means for business owners, advertising locally is essential to keep the doors open and reach the target audience in the local market. Local advertising, also known as local marketing , is a type of marketing strategy that targets people in a specific geographical location, such as a city or town. Let’s look at some below.

Advertising 98

Advertising Social Media Events Magazine 98

NetBase

SEPTEMBER 3, 2019

There are five steps that CX strategies should take to ensure a successful marketing campaign launch. You have no idea how your campaigns are actually doing as you can’t sort out social media ROI and just hope no one asks for that data. Have you been marketing to the same folks, ad nauseam? well, then this next step will!

Marketing 65

Marketing Social Media ROI Metrics 65

Thematic

FEBRUARY 11, 2024

I finally got to attend a Medallia Experience conference, and just like with my write up of the Qualtrics X4 event last year , I’d like to share my experiences and learnings. First, it’s hard not to compare two events. VIPs saw a show there during the event. The rooms were large, comfy and high-tech enabled.

NPS 62

NPS Hotels Events Demo 62

Lithium

NOVEMBER 1, 2022

An Interview for Change: How AI and Automation Drive ROI Khoros has been a social care leader for years, but a tool is only as valuable as the one who wields it. Get to the bottom of the best ways to use and prove the ROI of Khoros Care with Khoros product marketing expert Josh Snider. Are you there ROI?

2022 52

2022 Roadmap ROI Social Media 52

BirdEye

AUGUST 25, 2023

They can now connect with people, build communities, and promote products to the point of sale. This makes it easier for them to browse the content, connect with the customer service team, and complete the purchase in a few simple clicks. Step #2: Market your business on social media About 70% of Americans use social media.

Social Media 98

Social Media E Commerce Advertising 2025 98

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

Marketing 64

Marketing Webinar Reference Events 64

Totango

APRIL 25, 2019

Leaders of customer success convened at beautiful Carneros Resort in Napa Valley last week for Totango’s inaugural invite-only Global Executive Forum, the first event of its 2019 Customer Success Summit Conference. . The event was top-notch (hats-off to all those involved with planning the details behind executing the event). “The

NPS 54

NPS Connections Events Customer Centricity 54

Experience Investigators by 360Connext

OCTOBER 2, 2014

Even during the recession years of 2007-2012, customer experience leaders averaged double-digit gain in stock performance , besting customer experience laggards by an impressive margin, according to The Watermark Consulting Customer Experience ROI Study. There will be many online and in-person events, so everyone can celebrate!

Customer Experience 297

Customer Experience 2012 2013 2014 297

BirdEye

MARCH 29, 2024

This significant finding underscores the imperative need for real estate professionals to harness the power of social media to stay competitive and relevant in today’s market. These platforms can transform how you connect with clients and improve your real estate reputation management.

Social Media 57

Social Media Sales Advertising Connections 57

SurveySparrow

JUNE 26, 2020

Do you know that Facebook’s event cover photo size is different for both personal profiles and Fan pages? This means that the answer to the best Facebook event cover photo size is not going to be a straightforward one. Whether it’s ads or events, Facebook does have the Midas touch, no doubt. Of course not.

Events 52

Events 2020 Social Media Article 52

Oracle

AUGUST 6, 2019

Here are 5 of the upcoming, fascinating marketing sessions. Leveraging Connected Data Across the Marketing Lifecycle. Breakout session featuring Robin Opie, VP: Data Science, Oracle Data Cloud, Oracle and Steve Earl, Senior Director Product Marketing, Oracle. Marketing is being redefined by micromoments.

2019 47

2019 Marketing B2C Roadmap 47

CSM Magazine

MAY 6, 2024

Popups can be used for a variety of objectives, such as collecting email addresses, advertising special deals, announcing events, conducting surveys, or providing users with pertinent information. It includes exit-intent technology, A/B testing, analytics, and interfaces with top email marketing and CRM platforms.

E Commerce 52

E Commerce User Experience Advertising ROI 52

ReviewTrackers

AUGUST 23, 2018

Social media marketing for insurance is experiencing major growth. While insurance providers recognize that social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. But there are challenges.

Social Media 73

Social Media Insurance Marketing 2007 73

Lithium

NOVEMBER 2, 2021

With this year's Autumn Innovation Release , we’ve made it more painless than ever to build AI-powered chatbots, connect with your peers, create simple and secure interactions, and ultimately build trust with your customers and prospects. Time to start seeing actual ROI on your promoted posts. Available On-demand.

2021 52

2021 Webinar ROI Events 52

NetBase

MARCH 26, 2020

But even if your brand is late to the “doing good” party, cause marketing for the Coronavirus is a good place to start! And next generation AI-powered consumer and market intelligence is your guide. Increased ROI. Because, right now, there’s lots of need to be found in pretty much every community: Marketing for a Cause.

Marketing 75

Marketing Consumers Loyalty Social Media 75

Natalie Petouhof

MARCH 3, 2016

Tweet Enterprise Connect 2016 is a leading conference and exhibition for enterprise communications and collaboration in North America. Genesys, a market leader in omni-channel customer experience (CX) and contact center solutions, will be particpating in the event. It is being held March 7-9th, 2016 in Orlando, Florida.

Omnichannel 40

Omnichannel Connections 2016 Contact Center 40

Beyond Philosophy

OCTOBER 24, 2014

Here are five things they would have done differently to increase their ROI even more: 1. ROI on Customer Service–New Research from the Economist Intelligence Unit. To read more from Colin on LinkedIn, connect with him by clicking the follow button above or below. 1 Attraction” on Thursday, October 30th, 2014.

ROI 74

ROI Net Promoter Score CEM 2014 74

Gravy Analytics

JUNE 3, 2019

Location intelligence is a relatively new term in marketing, but one that is gaining popularity as consumers demand more relevant content and offers. Large enterprises have been using location information to make business decisions and improve their ROI for years. Higher Click-Through-Rate (CTR) and ROI. Attribution. Automotive.

Automotive 92

Automotive Advertising Retail ROI 92

Second to None

MARCH 14, 2018

To learn more about how to influence a more experiential business strategy, check out Brett Hyman’s piece published by Chief Marketer. Not every great experience makes a great experiential marketing event. To prove the ROI of live engagements, marketers must set the stage for data collection and funnel tracking.

ROI 54

ROI Events Social Media Return on Investment 54

Oracle

NOVEMBER 30, 2020

The Upshot Award for Best Demonstrated ROI in Service honors those who keep a watchful eye on performance and put analytics insights to work in their service experiences—realizing major ROI in the process. As the largest professional services company in the world, Deloitte delivers several service lines to the market.

ROI 40

ROI 2019 B2B 2020 40

CloudCherry

MARCH 15, 2018

but are making it a point to tell their friends and social connections about their frustrating experiences. Given what’s happening in the market, it is crucial for telecom brands to not go out all guns blazing and pump millions of cash into advertising and marketing to attract new customers. Don’t just be open to feedback.

Wireless 210

Wireless Customer Retention 2016 Call Center 210

BirdEye

FEBRUARY 21, 2023

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base. 84% of U.S.

Social Media 98

Social Media Management Multi-Channel ROI 98

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. The Three Areas of ROI. Programs to invite customers into the organization more, like Customer Advisory Boards, customer accessibility labs, or inviting customers into meetings or events.

Customer Experience 261

Customer Experience Net Promoter Score Culture ROI 261

BlueOcean

DECEMBER 13, 2022

Your customers don’t view your CRM and marketing separately–they view all your communication as your brand, so it is imperative that your CRM and loyalty program are cohesive and send the same message. Prime rewards are applicable across each sub-brand, creating a highly connected loyalty program. Hiring for empathy and passion.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

CSM Magazine

JANUARY 17, 2024

Whether yours is a relatively large business or a multinational corporation, you fully understand the impact of video marketing. In 2023, HubSpot Blog conducted a study entitled The State of Video Marketing in 2023. Certain others such as Reddit or Pintrest are less preferred and don’t offer as much ROI.

Communication 52

Communication 2023 Social Media Travel 52