Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

2016 267

2016 Innovation Marketing Insights 267

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Videos are naturally more engaging because people are visual.

Marketing 95

Marketing Social Media Demo B2B 95

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. And with the Dietary Supplements Market to reach 210.3 The global ketogenic diet food market is forecasted to reach USD 12.35

Insights 52

Insights Brands Marketing 2026 52

NetBase

OCTOBER 21, 2019

And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. The insight shows us the sentiment powering a ratings dive – often before it happens.

Entertainment 40

Entertainment Social Media 2019 Sports 40

C3Centricity

MARCH 12, 2024

With millions of websites vying for our customers’ attention, driving high-quality traffic that converts into loyal customers requires more than a scattergun approach to marketing. Well, at least that means that nothing has changed for marketing, doesn’t it?! HubSpot is a prime example of content marketing done right.

Customer Engagement 90

Customer Engagement Engagement Competitive Advantage Entertainment 90

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. Gone are the days when preparing financial reports was a bottleneck.

Entertainment 52

Entertainment Sports Financial Events 52

CSM Magazine

APRIL 20, 2021

But what are these consumer insights and how to track changes? What Are Consumer Insights? Consumer insights are ideas used by brands or businesses to get a deep insight into how their audience thinks and feels. Let’s take an example of some brands using consumer insights.

Consumers 52

Consumers Insights E Commerce 2020 52

Alida

OCTOBER 4, 2016

Online communities are now an important tool in gaining ongoing customer feedback and insight. In particular, insight communities —private, online communities made up of carefully selected groups of customers who develop long-term relationships with brands—are now used by hundreds of customer-centric global brands.

Engagement 250

Engagement Entertainment Insights 2016 250

Optimove

NOVEMBER 15, 2022

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. Tip #2: Make it authentic.

Engagement 59

Engagement Marketing Social Media Entertainment 59

CSM Magazine

JANUARY 2, 2024

Harnessing the power of data gives casinos valuable insights into customer preferences, behaviors, and trends. Predictive analytics, machine learning, and artificial intelligence can help identify patterns, predict customer behavior, and uncover actionable insights. It enables them to tailor their services to individual high rollers.

Customer Service 52

Customer Service Entertainment Exceptional Customer Service Loyalty Programs 52

BlueOcean

OCTOBER 4, 2022

That’s just one bite of insight coming out of last month’s CXOutsourcers Mindshare event in Las Vegas. If the plane doesn’t fly, I don’t care about the inflight entertainment… CX should be the same,” she says. Marketing and CX must work together. Tune into our podcast for the latest insights! First, get back to basics. “If

Entertainment 156

Entertainment Employee Experience 2023 Contact Center 156

CSM Magazine

FEBRUARY 12, 2024

Thoughtful Branding and Marketing Effective branding and marketing before, during, and after the event are essential for creating a lasting impact. Curate high-quality content that not only educates but also entertains and inspires your audience. Enlist speakers who are leaders in their field to add credibility and draw crowds.

Events 95

Events Entertainment Transportation Workshop 95

ThriveableBiz

OCTOBER 15, 2018

Insights vs. Facts – the key to winning is knowing the difference!In In popular usage Insights is often a substitute term for Market Research.We In entertainment brands it can be seen as more contemporary, tied with the actual outcomes you get from the research process.

Insights 45

Insights Entertainment Brands Engagement 45

ShepHyken

MAY 3, 2021

(Total Retail) Successful e-commerce customer experience will be personally connected, inspiring and entertaining, video-based, and feel much more “human.”. An entertaining experience drives higher engagement. Great insights into creating a better CX. My Comment: You can’t automate a customer relationship.

Article 107

Article E Commerce 2021 Customer Service 107

GetFeedback

AUGUST 30, 2019

Their site is full of fun and entertaining quiz-style surveys that have broad appeal. Quizzes work brilliantly for social media marketing. A quiz, or in our case a survey, can also be used for market research. What is your monthly budget for SEO and digital marketing services?

E Commerce 276

E Commerce Customer Satisfaction Entertainment Social Media 276

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. Stay Ahead With Market Research Regular market research is vital. Utilise surveys, focus groups, and social media analytics to gather insights into customer preferences and behaviours.

Social Media 52

Social Media Multi-Channel Touchpoint Customer Centricity 52

CSM Magazine

NOVEMBER 3, 2023

The Importance of Customer Satisfaction in Sport Betting Customers are largely accustomed to receiving high levels of support while engaging with an extensive variety of online entertainment and retail industries and countless other online businesses.

Sports 52

Sports Customer Satisfaction Entertainment Customer Retention 52

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

Technology 59

Technology Tourism Travel 2030 59

Currency Alliance

OCTOBER 12, 2020

Today, I am not going to teach you the basics of loyalty marketing. Markets evolve because they are ecosystems. Innovation in markets has been going on for centuries. So, now let’s zero-in on loyalty marketing. But in an extremely competitive market, the customer’s attention is most precious.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

CSM Magazine

JANUARY 8, 2024

For enthusiasts of Bitcoin, especially those who enjoy the thrill of Bitcoin gambling, there’s a wealth of entertainment that delves into themes of digital finance, futuristic technology, and the societal implications of these advancements. It has also made a significant impact on popular culture, particularly in film and television.

Entertainment 52

Entertainment Financial Culture Technology 52

Alida

JANUARY 26, 2017

AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. The company turned to its insight communities to understand the fan preferences and to optimize price points. Commit to fan-centricity.

Sports 174

Sports Entertainment Webinar Guest Experience 174

Guavus

FEBRUARY 11, 2019

Service providers are sitting on more marketable data than even Google — but they’ve been slow to harness it for profit. A study conducted by Ovum Research last year, for example, found that 67 percent of brands consider telecom operators a better original source of data insights than Google, Apple, and Samsung.

Insights 51

Insights Marketing Customer Experience 2018 51

CSM Magazine

APRIL 16, 2024

Online casinos are not just places for digital entertainment; they are platforms where the experience of each user can define the longevity and success of the casino itself. In this article, we provide some insights into how online casinos can deliver outstanding customer support.

Multi-Channel 52

Multi-Channel Entertainment Social Media Loyalty 52

Alida

AUGUST 1, 2017

Celia Tombalakian, senior director of global marketing at Elizabeth Arden, said the evolution in customer experience has changed the way the company approaches everything from product development to marketing. “We To that end, the company leverages an insight community to engage throughout all stages of the customer cycle.

Entertainment 124

Entertainment Advertising User Experience Insights 124

ShepHyken

MAY 3, 2021

(Total Retail) Successful e-commerce customer experience will be personally connected, inspiring and entertaining, video-based, and feel much more “human.”. An entertaining experience drives higher engagement. Great insights into creating a better CX. My Comment: You can’t automate a customer relationship.

Article 62

Article E Commerce 2021 Customer Service 62

BirdEye

SEPTEMBER 29, 2023

That is why businesses invest in developing buyer personas before they get out there in the market. A buyer persona is a detailed depiction of your ideal customer as a fictional profile you build from market research. You may also know them as customer, audience, or marketing personas. But this knowledge does not come easy.

Insurance 110

Insurance Social Media Multi-Channel Advertising 110

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. to keep entertained and occupied.”[ii]. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. Re-evaluating the value exchange.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Maru Group

MAY 5, 2020

Whether it’s MLB, NHL, NBA, Wimbledon, Premier League, or local children’s soccer leagues, COVID-19 has left sports fans missing their entertainment mainstays. Fans are adapting to the loss, finding new ways to spend time and new shows that entertain. It’s time for sports marketing and leagues to get creative.

Sports 52

Sports Engagement Marketing Entertainment 52

GetFeedback

JULY 19, 2019

Some are calling CX the new marketing, others are calling it the new brand. Sixty-two percent of marketers say they feel overwhelmed by the amount of data they have, and 85% are unable to fully utilize that data. The number of insights gleaned from the data. We can also agree that customer experience is more important than ever.

ROI 309

ROI Touchpoint Hotels Customer Journey 309

TechSee

JANUARY 2, 2019

Opening on January 8 in Las Vegas at the Sands, Level 2, Halls A-D , the CES Smart Home marketplace will feature the latest innovative tech from vendors offering everything from security monitoring to smart appliances, lighting, window coverings, irrigation, entertainment systems and more. CES 2019 Smart Home Sessions Not to be Missed.

2019 174

2019 Innovation Entertainment Events 174

Thematic

JANUARY 17, 2019

How do you find meaningful answers and insights in survey responses? For best practice on how to draw conclusions you can find in our post How to get meaningful, actionable insights from customer feedback. Focus on your insights, not the data. Would you bet your customer insights on something that’s at best 50 accurate?

Insights 98

Insights Presentation Net Promoter Score Feedback 98

Thematic

MARCH 13, 2023

Advertised vs. Delivered Experience at Qualtrics X4  - 4 out of 5 Qualtrics X4 was advertised as featuring celebrity speakers, professionals from leading brands, entertainment, and a deep-dive into product knowledge. ” Despite what’s happening in the job market today, employee’s expectations are still high.

Entertainment 62

Entertainment Events 2023 Advertising 62

Qualtrics

JULY 23, 2019

Without data and market research , you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. These market research professionals bring you the latest news and thought-leadership so you can stay on top of your research game.

Marketing 32

Marketing Net Promoter Score Entertainment Insights 32

QuestionPro Audience

MARCH 16, 2018

Hollywood is learning what those in the market research world have known for years: follow the data. Richard Maraschi, global leader of advanced analytics at IBM, is helping studios leverage the feedback consumers put online to make better creative and marketing decisions.

Entertainment 98

Entertainment Advertising Consumers Innovation 98

Experience Investigators by 360Connext

DECEMBER 31, 2014

Got a commute or workout that needs a little entertainment? Why not sharpen your customer experience skills, hear from amazing people and offer your insights, as well? 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. way to brush up on what you know and get inspired!

2015 247

2015 Webinar Entertainment Leadership 247

Alida

SEPTEMBER 14, 2018

Companies need the “authentic human insight” of their customers to make better business decisions. At Red Bull , Laura-Lynn Freck, director of shopper insights, and Sarah Shain, shopper insights analyst, elevated the role of research to challenge and change the mindset of the organization. 5 stories of truly visionary companies.

Entertainment 133

Entertainment Customer Relationships 2018 Insights 133

Hero Digital

AUGUST 5, 2019

As a whole, B2B marketing is boring. In that hunt for safety, too many B2B marketers rely on “best practices”—blindly following whatever the least risky convention is. But if you’re a challenger brand trying to capture or defend market share in a highly competitive market, maybe the safest approach isn’t the smartest. “We

B2B 42

B2B Marketing Wireless Events 42