InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 260

Hospitality Call Center Retail NPS 260

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

Marketing 69

Marketing 2024 Social Media Download 69

InMoment XI

MARCH 5, 2024

By conducting sentiment analysis on tweets and comments, the company identifies areas of improvement, addresses customer concerns promptly, and adjusts its marketing strategies to enhance customer satisfaction down the road. Innovation: Unstructured data fuels innovation by providing new sources of inspiration, creativity, and discovery.

Customer Experience 260

Customer Experience Social Media Innovation Competitive Advantage 260

SurveySensum

JANUARY 16, 2024

Hold your horses; You better pay attention to your target market! In this article, we’ll share with you the importance of customer feedback for product development and business innovation. The Importance of Customer Feedback for Product Development and Business Innovation First things first, what is customer feedback?

Innovation 52

Innovation Feedback Social Media Demo 52

SurveySensum

JANUARY 16, 2024

Hold your horses; You better pay attention to your target market! In this article, we’ll share with you the importance of customer feedback for product development and business innovation. The Importance of Customer Feedback for Product Development and Business Innovation First things first, what is customer feedback?

Innovation 52

Innovation Feedback Social Media Demo 52

Optimove

NOVEMBER 7, 2023

As marketers we need data at our fingertips to unlock customer insights, getting innovative ideas for engaging campaigns, and perfectly orchestrating communications to each customer. As your customers, marketing, and technology evolves, so too does Optimove’s AI. And then achieving all that at scale?

Marketing 83

Marketing Multi-Channel 2012 Customer Journey 83

TechSee

APRIL 21, 2021

Next-step suggestion: Work with frontline staff to select the right use cases — along with the relevant measurement criteria — and properly communicate the expected changes to the contact center team. Measure the difference in time and effort of each interaction and be prepared to fine-tune as you go.

Call Center 136

Call Center 2021 Innovation Contact Center 136

Magellan Solutions

JUNE 14, 2023

Disruptive innovation is crucial for businesses, enabling them to challenge existing market norms, create new opportunities, and gain a competitive edge. You can transform your business and customer experiences by offering innovative products or services. But what is the role of BPOs in disruptive innovation?

Innovation 52

Innovation Transportation Telecommunications Culture 52

Alida

DECEMBER 4, 2017

Many people associate Cadillac with the yesteryears—back to the era of Marilyn Monroe and Elvis—but not with the innovation leaders of today. As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. Luxury, the market that we’re in, is in flux. At least not yet.

Customer Centricity 170

Customer Centricity Marketing Automotive Innovation 170

C Space

DECEMBER 2, 2021

Driving Innovation. Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy. Evolving our progressive brand Mercedes-EQ, a holistic brand that offers a comprehensive range of all-electric products and smart services, equipped with cutting-edge technologies, advanced design and sustainable innovations.

Innovation 52

Innovation Automotive Fashion Social Media 52

TechSee

FEBRUARY 21, 2022

Target Marketing and Advertising. Customer behavior can be tracked and analyzed to automate marketing tasks and better target ads and promotions. Telecoms use AI to analyze customer trends in order to tailor their email marketing, and to send timely promotions to minimize customer churn. Prevent Disasters. Automate Workflow.

Innovation 109

Innovation Insurance Telecommunications Automotive 109

InMoment XI

JULY 7, 2022

Brand equity is the measure of the perceived worth of a brand-name product, especially when compared to a generic equivalent product. Essentially, brand equity is a measurement of how much customers trust your brand’s product over a generic, which can indicate how much more likely a customer is to pick your product over a generic brand.

Brands 492

Brands ROI Social Media Return on Investment 492

Guavus

JANUARY 24, 2022

I work with mobile network operators’ (MNOs) product and marketing teams globally, where the need for innovation varies from one MNO to the next. But one thing remains consistent: the need for product and marketing teams to work together to meet business objectives and make the ‘magic’ happen. Except, there is no ‘magic’.

Marketing 98

Marketing Customer Centricity Events Loyalty 98

Daniel Group

APRIL 13, 2022

For Referral Marketing to Succeed, you need Excellent CX First! This edition of Success Strategies focuses on growing your business through referral marketing with the foundation of excellent Customer Experience. You need to clearly understand how significant customer experience is to sales and marketing.

Marketing 98

Marketing B2B Feedback Sales 98

Talkdesk

DECEMBER 30, 2020

I think we’re all more than ready for 2021, and if we apply the spirit of innovation sparked by 2020, it’ll be a very good year. We’re taking a new approach to an old problem by revolutionizing the customer service market with the industry’s first and only modern, global end-to-end CX solution, Talkdesk CX Cloud™.

2021 83

2021 2020 Innovation Contact Center 83

SurveySensum

SEPTEMBER 22, 2023

Take Apple, for example, who just launched products as per the market i.e., its latest iPhone 15 and sleek smartwatches. You can achieve this by launching product-market fit surveys. What is Product Market Fit? Why is it important to measure? What are Product Market-Fit Surveys? What is Product Market Fit?

Marketing 52

Marketing Measurement Customer Satisfaction Demo 52

SurveySensum

JANUARY 18, 2024

Imagine this: you’re a business owner eagerly waiting for your latest marketing campaign to take off. Effective marketing is all about reaching your audience where they are and engaging them with timely, relevant messages. This is where SMS automation comes in as a powerful tool to enhance your marketing efforts.

Marketing 52

Marketing Fashion Demo Customer Journey 52

TechSee

MARCH 7, 2023

Dr. Marlene Kolodziej, DBA, ITIL, Senior Vice President, Service Delivery, Ricoh – Recently highlighted as a CX Innovator, Dr. Marlene is a champion for customer and employee experience, driving the adoption of technology, experience engagement, and process to accelerate and shape digital transformation.

2023 207

2023 Contact Center Leadership Hospitality 207

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. So, what measures are you taking to hit the bullseye? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

Natalie Petouhof

JANUARY 24, 2016

Tweet DMN and The Hub have combined forces this year to present the Marketing&Tech Innovation Awards, which honor the most innovative strategies, platforms, and people in marketing today. Analytics Innovation. Experian Marketing Services and Golfsmith. Marketing Attribution Solution Implementation.

Innovation 40

Innovation 2016 Marketing Social Media 40

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Now you know that as a marketer, winning over customers is not enough; keeping them satisfied is the real game-changer.

Customer Satisfaction 52

Customer Satisfaction Retail Marketing Social Media 52

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Now you know that as a marketer, winning over customers is not enough; keeping them satisfied is the real game-changer.

Customer Satisfaction 52

Customer Satisfaction Retail Marketing Social Media 52

Clarivate

OCTOBER 14, 2021

In this episode of Ideas to Innovation , Clarivate life sciences and healthcare experts reflect on partnering with pharma to combat the pandemic. To aid in this effort, Clarivate partnered with pharma companies in an international effort to bring life-saving vaccines to market. Listen now. Get the full story.

Innovation 52

Innovation Healthcare Insights Presentation 52

2020 Research

OCTOBER 18, 2023

During Sago’s recent webinar, “ Harnessing AI in Research: A Roadmap to the Future ,” Raj Manocha, Chief Client Officer of Sago, delved into the current state of AI in market research and how to leverage its capabilities to enhance insights and drive forward-thinking strategies. A: This is more about how the tool is built.

Marketing 108

Marketing Healthcare Webinar Roadmap 108

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing 2025 Events 52

inQuba

APRIL 5, 2023

With so many channels along the customer journey, trying to measure the revenue, costs and profitability of channels and journeys can feel like navigating a minefield blindfolded! Reducing costs Measuring channel costs can help businesses identify areas where they can reduce costs without negatively impacting revenue.

Measurement 52

Measurement Management Call Center Customer Journey 52

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Marketing Advertising Transportation 52

Alida

AUGUST 8, 2016

In my upcoming presentations at the 2016 Customer Intelligence Summit in Chicago and London , I’ll be sharing actionable tactics on how to thrive as a modern market researcher. To survive and thrive, market researchers must jump on trends and expand their roles, making their work essential to every aspect of the business.

Marketing 174

Marketing 2016 Customer Centricity Presentation 174

West Monroe

DECEMBER 11, 2022

These circumstances—and a looming market correction—pose a number of questions to banking leaders: Do we simply batten down the hatches and play the defensive game of tighter budgets and conservative underwriting? Or do we invest in improving our competitive position in the market when the majority of institutions are gun shy?

Banking 52

Banking Marketing 2008 Financial 52

Alida

OCTOBER 13, 2016

One of the biggest disruptions in the market research industry is the monetization of the research practice. According to research expert Ray Poynter, more insight teams are generating revenue by providing market research data and other value-added services to partners, sponsors and advertisers. Think and act like a marketer.

Marketing 235

Marketing Feedback E Commerce Advertising 235

Oracle

DECEMBER 24, 2018

2018 was a year of significant innovation within the marketing world. Marketing thinkers, practitioners, and business leaders shared great insights this year. As part of our year in review , here’s a closer look at some of the most inspiring and thought-provoking marketing quotes from 2018.

2018 93

2018 Marketing Omnichannel 2019 93

ProProfs Chat

JANUARY 7, 2022

To steer yourself towards success, it is essential to measure its product-market fit. Meaning: Whether there is a market demand for your product or not. Products whose value proposition satisfies the needs of a market and its potential customers are likely to experience success. But how do you measure product-market fit

Net Promoter Score 52

Net Promoter Score Marketing NPS Measurement 52

NetBase

JUNE 5, 2020

The time is ripe to innovate the way movies and TV are seen. In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. 89% of marketers are using social media to advertise. Where Brands are Directing Marketing Dollars.

Innovation 73

Innovation Brands Social Media Advertising 73

Second to None

OCTOBER 23, 2018

Pizza has become one of the fastest growing segments in the food market in recent history. In 2017, 954 pizza chain establishments opened in North America in addition to the already saturated market.[1] Second To None has vast experience working with pizza brands to measure these aspects of the brand experience. 1,2,3,4 [link].

Brands 74

Brands Measurement Magazine Customer Centricity 74

ThriveableBiz

NOVEMBER 13, 2023

Insights vs Facts: What's the Difference for Business Marketing? In popular usage Insights is often a substitute term for Marketing Research. Large amounts of research for marketing are about collecting Facts. For continuous improvements and creative innovations, to stay ahead of your competitors. We all do it!

Insights 52

Insights Marketing Entertainment Social Media 52

Second to None

SEPTEMBER 27, 2018

In fact, close to three-quarters of respondents to a Target Marketing research study said that it was important, fairly important or very important to have a cohesive omnichannel experience.[1] One approach that is used to achieve this level of omnichannel excellence is the implementation of self-measurement programs like mystery shopping.

Retail 69

Retail Measurement Brands Omnichannel 69

SurveySparrow

JULY 4, 2023

Ever wondered what the future of AI in marketing automation holds? Imagine a world where marketing campaigns anticipate your every need, personalized messages reach you at just the right moment, and customer experiences are tailored to perfection. Is it the stuff of dreams or a glimpse into the future of marketing automation?

Marketing 52

Marketing Social Media Return on Investment Insights 52