Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers
InMoment XI
MAY 18, 2022
For our post-opportunity listening post, we’ve found that interviews are the most effective way to engage buyers. I’ve found that many buyers actually prefer spending 30 minutes on the phone with me rather than two-minutes completing a survey. Building Human Connections. Interviews can either supplement or replace a post-sales survey.
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