How Two Companies Leveraged a Customized Social Listening Solution to Gain Game-Changing Insights
InMoment XI
JUNE 7, 2022
This push allowed them to: Reduce survey spend by substituting social signals where possible “True up” social data with survey responses to explore the feasibility of reducing their survey spend Identify common themes and correlations in the social data to use as a reliable, immediately-actionable proxy for customer survey responses.
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