article thumbnail

The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

I defined it for myself as the mix of rational and emotional parts of an interaction with a customer, which later became my first book, Building Great Customer Experiences (Palgrave Macmillan, 2002). Today, I will talk about five rules for measuring and managing customer emotions that we shared on a recent podcast. Be specific.

article thumbnail

Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

Much of the research we look at on consumer behavior shows that people want to feel good about themselves, and owning good-looking products is a quick and easy way to feel good about ourselves. Back in 2002, I spoke with Ian McAllister, former Chairman and Managing Director of Ford Motor Company, Ltd.,

2002 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. His research focuses on customer satisfaction, customer experience, measurement, and management. Guess what? It’s at an all-time low for the last 17 years. So, how can this be?

2010 89
article thumbnail

A Shopping Checklist to Find the Best Live Chat Providers for Government Websites

Comm100

The real-time and accessible nature of live chat caters perfectly to today’s consumer expectations, while providing government agencies with an efficient and cost-effective channel. The chatbox should also be inviting enough to compel the consumer to engage. However, the level of security offered by different vendors does vary widely.

article thumbnail

4 CS Leaders’ Predictions for the Future of Customer Success

Gainsight

As we stand at the cusp of technological advancements and evolving consumer expectations, it’s imperative to glean insights from those at the forefront of driving CS forward. When I started out in 2019, not many knew what a Customer Success Manager (CSM) was. What’s changed: How widespread CS has become.

article thumbnail

Why DealerRater reviews are important for your automotive business

BirdEye

As one of the most popular review sites in the industry, they boast a 34 million-per-month consumer exposure with about 7 million consumer reviews from 2002 to 2022. It also provides more functionality in managing your online reputation with review requests, customer response capability, highlighting top employees, and more.

article thumbnail

7 Signs of Decline for the CX Movement in 2015

Beyond Philosophy

My concern is the focus on improving the Customer Experience is in danger of heading the same way as Customer Relationship Management (CRM), into failure if it’s not careful. I am pleased to have helped, in some way, to shape a new industry with our books, research and client work since 2002. Customers deserve better.

2015 122