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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester's Customer Insights

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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Case Study: Increase Your Sales by 47% by Doing This…

Beyond Philosophy

How can you increase your sales by 47%? The result of their changes was a 47% increase in sales with no additional marketing support. The director of Elmwood, the design firm responsible for the changes, said this: This is about recognizing the emotions you want to trigger and create, to make the brand stick with consumers.

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Top 5 Customer Service & CX Articles for the Week of May 29, 2023

ShepHyken

3 Ways to Better Support Customer Reviews by Nichole Devolites (CMSWire) Back in 2007, Google first introduced the business rating system in the US to allow businesses to post on their business page. At first, this rating system was seen as an opportunity to reach more potential customers while promoting businesses in new ways.

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How to Achieve Personalized Customer Service with AI Tools

TechSee

I see you are a Loyalty member since 2007, and have stayed at our property in London every year around this time. consumers abandoned a brand due to lack of personalization and trust. Amazon reports that 35% of all their sales are generated by the recommendation engine. Thanks for calling our Hotel. How may I help you?

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Subscription business model: What, how, and why

BirdEye

Another study indicates that 75% of organizations that sell directly to consumers will offer subscription services by 2023. This model offers convenience for the business and the consumer. A subscription business model is also a great way for a business owner to navigate difficult times that may bring low sales and profits.

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12 Marketing strategy examples, plus tips

BirdEye

In fact, consumers are spending an average of 19 hours per week watching videos on platforms like TikTok, YouTube, Twitter, and Facebook. Influencer marketing is a proven strategy that can raise brand awareness and drive sales. And you get to capture a sale that you may not have obtained elsewhere.

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How to Create Your Punch List for Quick CX Wins

Experience Investigators by 360Connext

I remember creating our punch list moving into a new home in 2007. I have no idea why it’s called a punch list. It’s really just a final checklist of what needs attention. Here’s an example. My husband and I scoured each room, looking for imperfections which needed fixing before we took final ownership of the house.

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