Remove resources brand-authenticity
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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

They seek personalized experiences, and value authenticity and engagement over generic sales pitches. A study by Epsilon found that 80% of consumers are more likely to purchase a brand that provides personalized experiences. This shift demands a strategic overhaul of how companies approach customer engagement and traffic generation.

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Top 5 Customer Service & CX Articles for the Week of May 15, 2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. 4 Ways to Create the Authentic Relationships Customers Crave by Ed Hallen (Fast Company) In a world of infinite choices, customers remember brands that provide genuine, trustworthy, and authentic experiences.

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How Connecting with Gen C Can Help Your Brand Grow

2020 Research

Key Takeaways Transparency and authenticity aren’t just buzzwords to Gen C; they’re prerequisites. Providing channels for open dialogue is crucial for organizations looking to connect with Gen C authentically. Gen C values transparency and authenticity, so brands should, too. So, honesty leads to respect.

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7 Proven Methods For Establishing A Trustworthy Startup Brand

SurveySensum

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

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Guest Blog: How Will Artificial Intelligence Impact CX and Customer Service?

ShepHyken

For the customer, AI will create a better experience, especially in the retail realm where brands will know more and be able to do more with the data they’ve collected about a particular person. The post Guest Blog: How Will Artificial Intelligence Impact CX and Customer Service? appeared first on Shep Hyken.

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Social media best practices to leverage for success

BirdEye

There is heavy competition among brands on social media. This blog post details the top social media best practices a business needs to use social media to its full potential. Build a strong online reputation by sharing customer reviews, testimonials, and product information that makes the brand seem approachable to the customers.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. Embrace the authenticity challenge. Authentic companies inspire loyalty,” said Scott Miller, CEO of Vision Critical, in his opening keynote. Use Sparq to bring authenticity to life.

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