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We’re moving! Visit us on Oracle Advertising and Customer Experience blogs

Oracle

But don’t worry–we’re still committed to creating great content for you, and with you, on our Oracle Customer Experience blog , Oracle Marketing blog , and Oracle Advertising blog ! Ask, analyze, and act: 3 tips for implementing a successful customer experience strategy. In-game advertising best practices. And much more!

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Brands Abandoning TV for Online Advertising

NetBase

Brands are watching closely, and have begun abandoning TV spots for online advertising. And social analytics is the key to its success. Popeye’s Halts TV Advertising After Online Success. What are they saying about the topic in real-time? Missing Out on Online Advertising Potential.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

My Comment: I’ve been studying how different brands are creating successful loyalty programs. My Comment: And as long as we’re on the topic of loyalty programs, here’s another informative article. My Comment: AI continues to be the most talked-about and written-about topic in customer service and CX.

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Enhancing Twitter Analytics Advertising Options

NetBase

Though the approach has changed, advertising is still a big part of how brands use Twitter – and the social analytics found there. But advertising is now a long game – one based on building relationships and understanding social audiences. They can span topics like personal development…. Self-care…. Creating Content with Reach.

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Winning the Game: Why Global Professional Development in Customer Experience and Employee Engagement Are Key

CX University

In today’s global business environment, customer experience (CX) is one of the most important factors that determine the success or failure of a company. A positive customer experience can lead to customer loyalty, repeat business, and positive word-of-mouth advertising, while a negative experience can have the opposite effect.

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20+ ideas on how to promote your business locally

BirdEye

Whether you’re a battle-tested entrepreneur or just getting your feet wet, the no-nonsense, results-driven techniques below will show you how to advertise your business, skyrocket your brand visibility, and help you develop profitable relationships with your community. Pay-per-click (PPC) advertising 12. Table of contents 1.

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Decoding demographics: Best audience insights tools for maximum reach 

BirdEye

Are you tired of guessing your audience’s preferences and the keys to a successful marketing campaign? How well you know your audience determines the success of your marketing campaigns. Knowing who your audience is and what they like considerably improves targeting and reduces the cost per click for social media advertising campaigns.