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Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands. We all know which brand is more popular.

Brands 68
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4 customer-based strategies health care can learn from retail

Alida

Enter: The kings of customer-centric service, interaction and engagement—retail brands. By following examples set by successful retail brands, health care providers can devise new ways to better engage current patient populations and expand their reach to new demographics. Realize that people do have other choices.

Retail 154
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5 Top Customer Service Articles For the Week of February 8, 2021

ShepHyken

Retail Customer Experience) Tara Bartley, senior manager, industry marketing, and Ashitha Bhanu, industry marketing, Akamai, share Akamai data relating to the most recent holiday shopping season and the top trends in play. It proved to be, for many businesses, an accelerator of new processes and adaption of technology/innovation.

2021 96
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Brand Move Roundup – May 4, 2020

C Space

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

2020 52
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Health care mergers and acquisitions: Why patients and employees should come first

Alida

Between 2009 and 2013, annual hospital deals have increased 14 percent. In 2013, Avianca Airlines, the second largest airline in Latin America, became the unified commercial brand of two leading airlines, Avianca and TACA. Innovation in industries like tech and retail will only increase consumer expectations in health care.

2013 138
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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

If you’re stuck with your business and not sure how to market your service, then we got your back. You see, when you invest in advertising and show up in front of your customers during a crisis, they’ll remember your brand. On the other hand, Pizza Hut and Taco Bell used this opportunity to market their product.

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Customer Experience Articles

ClearAction

Customer-Focused Marketing. Customer Experience Management Improves Brand Value article. Internal Branding is Central to Customer Experience Management article. Customer Experience Innovation. Rules of the Game for Customer Experience Innovation article. Innovating the Superior Customer Experience webcast (24:09).

Article 48