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5 Top Customer Service Articles For the Week of February 8, 2021

ShepHyken

Retail Customer Experience) Tara Bartley, senior manager, industry marketing, and Ashitha Bhanu, industry marketing, Akamai, share Akamai data relating to the most recent holiday shopping season and the top trends in play. It proved to be, for many businesses, an accelerator of new processes and adaption of technology/innovation.

2021 96
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4 customer-based strategies health care can learn from retail

Alida

Smartphone and personal computer buyers have countless options on the market today. Apple, for instance, has discovered how to amass an almost cult-like following of loyal customers by delivering groundbreaking product innovations and an immersive and engaging in-store experience.

Retail 154
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Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands. It’s just not easy to catch the right trend wave.

Brands 68
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Health care mergers and acquisitions: Why patients and employees should come first

Alida

Between 2009 and 2013, annual hospital deals have increased 14 percent. When Procter & Gamble acquired Gillette in 2005, for instance, both companies focused on consumer needs, relying on each other’s strengths and expertise to deliver more innovative products to the market. The Affordable Care Act in the U.S., Conclusion.

2013 138
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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. The Intuit guys weren’t fans of market research: you overpaid for it, no one really used it, and it was easy to cross-tab your way out of bad data. He has an MBA from Purdue University.

NPS 163
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Customer Experience Articles

ClearAction

Customer-Focused Marketing. Customer Experience Innovation. Rules of the Game for Customer Experience Innovation article. Customer Experience Innovation Covers the Experience Spectrum article. Innovating the Superior Customer Experience webcast (24:09). Customer Experience Strategy : Exploring Success Factors.

Article 48
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CMB Spotlight: Courtnie Hallendy

Chadwick Martin Bailey

What brought you to work at/in Market Research? What about that experience helped you to adapt, innovate, and/or grow? In launching this relatively new format, I was faced with an increasingly restrictive budget (remember the financial crisis of 2008/2009?!), I’ve applied the lessons I learned at Toyota since.

2009 52