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Building the CX Platform at Cisco, With Rachael McBrearty – CB68

Customer Bliss

Rachael walks us through her path to provide Cisco with crucial information that created insights around Cisco’s customer base — and how she is building capabilities inside the organization to value customers, show impact, and focus on their priorities. . Long-term brand campaigns vs. short-term brand campaigns.

2007 0
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[Titans] How the Cisco Meraki Community Uses Blogs

Lithium

Now an independent consultant who helps brands get the most out of their community platforms, she shares her experience below of using Khoros blogs to help build the Cisco Meraki community. Just the blog interaction style has a lot of possibilities - we have used it to solve a myriad of use cases on the Cisco Meraki Community.

Blog 98
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From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand Advocates (In Just 4 Months)

Influitive

In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots of B2B companies can relate to: having an internal fire drill every time Cisco needed customers for references, speaking opportunities, analyst interviews, and case studies.

2016 83
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How B2B Brands Can Benefit from Social Listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 59
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How B2B brands can benefit from social listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 52
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How to tie Customer Success into your CEM program

CloudCherry

And, this week on ‘The Sweets of CX ’, I dove in to my first episode as a solo host, and was honored to interview a friend and colleague who’s ALL about his customers, Mike Miller – Director of Customer Success at CloudCherry (now Cisco). So, what Brand has wowed our Customer Success Expert? Fancy that!

CEM 195
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What Customers Want Next: How to Find & Act on CX Clues

Experience Investigators by 360Connext

That means looking beyond basic demographics or job titles and knowing how they get their information, what needs their community has, and what other brands they are loyal to. Several years ago, Cisco released a report about what healthcare providers and consumers want in healthcare. Keep in mind the life they’ve led most recently.