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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. The key point is that the website (a communications medium) also became the channel.

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The Position-less Marketer Introduced by Pini Yakuel at Optimove Connect

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: The position-less marketer is adaptable and versatile, a professional who can excel in various roles and tasks. Embracing the principles of position-less marketing can provide companies with a competitive edge in a dynamic and fierce market.

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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. Increased investments are earmarked for 1) scaling personalization, 2) unifying customer data, 3) AI-based marketing automation, and 4) multi-channel orchestration.

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What is a Position-less Marketer? An FAQ Guide

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams. Download Now Why is adaptability crucial for Position-less Marketers?

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How Orvis Converted 58% of Returns into Exchanges with CX Insights

International, multi-channel retailer Orvis is known for superior outdoor equipment and customer satisfaction. Download the case study to learn how Orvis leveraged digital-first technology to continue its legacy of incredible customer experience.

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Answers to Some of Your Most Pressing CX Questions Are Just a Download Away

NICE inContact

How about the latest digital channels? But these days, digital technology innovations can make it increasingly more complex to serve your customers where and how they want to be served. One gap: Contact center leaders underrate the quality of service being delivered by their agent-assisted phone channel. The results?

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How to Optimize Your Customer Support Strategy (Especially in Times of Crisis)

Bold360

COVID-19 has accelerated multiple trends, such as remote work, remote learning, digital streaming, and all kinds of multi-channel digital engagement. Building the agility needed to support customers and employees as they shift to digital channels, especially in times of crisis, takes digital maturity.