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Improving Your E-Commerce Customer Service to Meet Today’s Consumer Expectations

Joe Rawlinson

Mobile technology has been changing consumer expectations for both e-commerce and brick-and-mortar retailers, making it more challenging to deliver satisfactory customer service. The 2017 IBM Consumer Experience Index (CEI) Study says only 3.4 Add Value by Utilizing Technological Innovations.

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Changes in Consumer Insights Shopping Habits

CSM Magazine

After the COVID-19 pandemic, consumer habits have transformed significantly. Social distancing and stay-at-home regulations have forced whole consumer segments to shop differently. A few months into COVID-19, consumer shopping online has increased across different sectors. What Are Consumer Insights?

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Why online communities are growing—and how you can get more from them

Alida

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Communities reduce business costs and drive sales.

2015 0
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Cautionary tale—BNPL disrupts with faster, smarter, more personalized payment solutions

Maru Group

At Maru, we use our unique software platform to measure and analyze how consumers feel, behave, and think to help clients better understand their customers and deliver better outcomes. As early as 2012, fintechs provided a viable alternative to traditional financial institutions for purchases ranging from home appliances to travel packages.

2001 89
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QR Code Marketing for Mobile First Brands 

Optimove

Prospective customers scanned the codes to instantly request test drives, receive brochures, or contact a sales representative, streamlining the car-buying process and enhancing customer engagement. Coca-Cola set a prime example back in 2012 when consumers were relatively new to QR scanning.

Brands 52
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Why shopper insight is a valuable ingredient for CPG companies

Alida

In a dynamic and sometimes struggling retail environment where online giant Amazon buys grocery chain Whole Foods , consumer packaged goods (CPG) companies must build brand awareness and harness the insight of shoppers if they are to win the battle for shelf space. It’s not the first food company to embrace the direct-to-consumer model.

Insights 113
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Ford CFO Joins ASAPP to Help Scale Artificial Intelligence Efforts in CX Industry Disruption

CSM Magazine

“Starting with his 20 years at Amazon, where he provided finance leadership for several of the company’s most significant business initiatives and oversaw operations for others while Amazon scaled to $200 billion in sales and grew the team from 1,000 to 575,000 employees. About the ASAPP platform.

2011 52