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Why online communities are growing—and how you can get more from them

Alida

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Communities reduce business costs and drive sales.

2015 0
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Customer churn: The pipeline that shall save you

Customer Bliss

I wrote a little bit about this back in 2012 , and it’s also mentioned in CCO 2.0. This is one of the best ways I know to turn what seems like a huge concept into a plan of action for the sales organization. Prevent customer churn: Build a defector pipeline. Pages 151-152 or so if you have the hardcover version.)

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Passion for Product and “The Boss” Led Lee Weiner, Chief Innovation Officer at Rapid7 to the Top

Gainsight

As Nick explained in a recent conversation with Lee Weiner , Chief Innovation Officer at Rapid7, there was no direct path to the top early in all their careers. Early in 2020, Lee Weiner became the Chief Innovations Officer at Rapid 7, a leading global technology and security services company based in Boston, Massachusetts.

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Innovation, Customer Value Creation, and Pediatric Medical Imaging

Middlesex Consulting

Note that the definition of innovation is essentially identical to the definition of customer value creation. This is because “innovation” without the creation of customer value is just another lesson learned along a journey. When the innovation is successful in meeting customer needs, it is INNOVATION.

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Bank Branch Innovation Like Never Before: 5 Brands Redefining Tradition

Avaya

In fact, the market is heading towards bank branch innovation unlike anything we’ve ever seen. Instead, it calls for unparalleled bank branch innovation. One that combines digital innovation with the reliability of a traditional branch experience. In 2012, the company also debuted tablet-esque eATMs in branches across the U.S.

Banking 58
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Cautionary tale—BNPL disrupts with faster, smarter, more personalized payment solutions

Maru Group

As early as 2012, fintechs provided a viable alternative to traditional financial institutions for purchases ranging from home appliances to travel packages. The loop continues to grow with retailers increasing volume of sales and average size of sale, without assuming risk.

2001 89
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Optimove 2023 Year-end Letter to Stakeholders 

Optimove

First, an overview of the State of the CRM Marketing Industry: Since our founding in 2012, we’ve understood that consumers go through a mix of rational, emotional, analytical, and illogical phases in their journey toward making a purchase. This innovative tool simplifies content creation, saving valuable time and generating fresh ideas.

2023 52