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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. Media meant one- or two-way communications devices e.g. TV, radio, telephone, website, email, webchat, face-to-face, etc. So, is omnichannel just well-connected multi channel?

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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. Increased investments are earmarked for 1) scaling personalization, 2) unifying customer data, 3) AI-based marketing automation, and 4) multi-channel orchestration.

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Life Hack: Connecting Your Chatbot to a CRM Can Lead to Better Automated Support

Kustomer

A great CRM delivers end-to-end service automation across all channels, fostering more brand-customer communication and a more seamless routing and agent handover experience. CX professionals identified SMS as one of the channels they anticipate will become increasingly popular, according to recent Kustomer research.

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How to Scale Your CX for the Holiday Season

Kustomer

With ongoing delays and shortages throughout the supply chain, the best, most effective way to mitigate some of these challenges is to establish well-designed, integrated and communicative customer experiences. CRM for Customer Context Chatbot Auto-Reply Email Order Status Downloadable Content Product Information Proactive Communication.

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What’s Next For Contact Centres That Moved to the Cloud During the Pandemic?

CSM Magazine

The modern multi-channel contact centre has entered what we at Calabrio call a Cloud-Smart Era, one where the cloud is set to drive strategic business value rather than merely support tactical cost-optimisation. Seeing is believing. Take it step by step. What’s next?”. About the Author.

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SMS Now “Channel of Choice” for NFL Gambling: 11 Reasons to Favor SMS for Campaigns

Optimove

Immediate Engagement: SMS provides instant communication, making it ideal for time-sensitive updates, promotions, and game-related information that NFL gamblers value. This ensures that your messages reach a wider audience, including those with varying technology preferences. This reliability ensures that your messages are delivered.

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Preparing For Life After COVID-19 – Starting With Your Employees

CSM Magazine

Surprisingly a fifth (21%) of respondents saw positive impacts of the pandemic with 17% citing the ‘greater embrace of digital technology has significantly changed their business model’. For more information and insights, download Calabrio’s Recovery Accelerator Kit EBook. About the Author.